As we know that Dream 11 will be the new title sponsor of this year of IPL 2020. They won the title sponsorship after outclassing several other bidders like Byju, Unacademy etc.
Recently Dream 11 has roped in other co-sponsor and they are ‘Vi’ from Vodafone idea limited. The purpose of their collaboration with ‘Vi’ is to enhance their awareness, build relevance and engage with the audience by associating themselves with the highly followed cricket tournament in India.
Also, Idea had been associated with the mega event before in bits and pieces. Talking about their collaboration with Dream 11 Karuna Nair, Chief Digital Transformation and Brand Officer of Vodafone Idea limited said “Cricket is a religion in India, and Dream 11 IPL as the property offers broader engagement with the audience than just a sport, over two months. I am sure Indians will be delighted to see us back in Dream 11 IPL, albeit in a new avatar. After the launch of Vi, the excitement will continue for Indian consumers during their favourite T20 League”.
However, on 7th September 2020, there was a press release which said that Vodafone and Idea have joined their hands to welcome a new brand known as “Vi” brand which is touted as the biggest collaboration of the World’s largest telecom integration.
