All you want to know about the latest partnership between Italian Football and Esports in detail.

There is a popular saying in English “Everyone celebrate the rising star and the era we are living in belongs to NFT, Crypto, Metaverse and Esports”.

Esports have breached all the barriers in last 1-2 years when it comes to collaborating with traditional sports, it is second to none and the recent development in terms of  partnership happened between football Milan and Esports which will give you ecstasy if you are a die hard fan of soccer and video games.

The official from Milan Football recently announced that “Konami” will become their first official training wear partner from next season onwards.  The deal between these two has been roped in for 45 million Euro for next seven years.

As per the latest reports from Calciomercato.com, this is not the only initiative football Milan has taken by collaborating with Konami as the latter team also features prominently in e-football and they are likely to get licenced in EA Sports for the FIFA games which will be seen as another source of revenue.

Milan is working hard in the world of Esports and based on the work they conducted in last season with QLASH which gave them opportunity to strengthen their position in this growing sector and ultimately it has enhanced their visibility.

The Italian share of regular esports users is certainly among the highest when it comes to Europe. Between the age group of 16 to 65 years old, penetration rate when it comes to one in two users reaches about is close to 46 percent which is a good number. 

Teams like HSL Esports, Samsung Morning stars, Team Italy, Team  Forge and EPOK team are the top 5 teams of Italian Esports.  The number of video gamers in Italy reached an estimate around 16.7  million in 2020. 

 

They also become first ever country to attend Esports Bar, just in case you are not well versed with this term we would like to inform you that Esports bar is the world leading B2B International trade event which is dedicated for the global competitive gaming industry and the presence of Esports bar did wonders to bring a crucial shift in the Italian esports industry.