“More than 100 brands will associate with Esports in 2022”-said Sanjog Gupta Head of Sports at Star Sports India

Esports has become a global revolution that has transcended sports fans all over the world and includes diverse domains- Sponsorship, Sales, Market Size, Players pool, events & viewership has enhanced to the next level. 

Recently, Star Sports telecasted the BGMI tournament live for the first time which gave the opportunity to several gamers to showcase their skills at a grand stage &  the event was conducted in partnership with Nodwin gaming and played an important role in promoting Esports in the country. 

The series started on June 26th 2022 and will conclude on July 17th 2022 and Akshay Rathee, co-founder and managing director of Nodwin gaming recognises Esports on star sports as “great moment” and he shared his experience in detail. 

How strong is Esports Journalism space in India?

“Be it football or Formula one, all real sports are watched by more people than number of players you have. There are 300 million people who are watching Formula 1 but there are not as many who are driving the cars. How can we get play who don’t play to watch Esports as just another sports on Sports channel is what brings us on linear television” says Rathee. 

Sanjog Gupta
Sanjog Gupta

Director of Star Sports, Sanjog Gupta is also elated with this partnership and stated that “By most estimates, we have more than 400 million gamers in the country now and 80-100 million mid-core gamers who are playing BGMI. Then there are 18-20 million active gamers” 

He also explained the reason why Star Sports decided to telecast these games live in detail. 

“Gaming has become entire culture in itself which is a reprsentative of participation of cultural phenomenon that has reached a scale that you simply cannot ignore. It is not very much niche but very much part of the mass culture as a premier sportscaster we didn’t want to ignore Esport as the new sport which is emerging on Indian landscape”. 

The feeds of all those matches were available in languages which include- English, Hindi and Tamil. 

Also Read:  Skyesports Steamers Showdown (BGMI) | Full teams | Format | Events | Live streaming