How mainstream media is driving the attention of Esports to boost this sector?


5 years before, Esports wasn’t the serious profession that it is now and many gamers have risen up the ranks also popularity of these players has reached another pedestal due to various tournaments organized on regular basis. 

Taking about the latest development, Nodwin gaming has recently tied up with Star Sports to live telecast BGMI series for the first time on television and the gaming industry is expected to witness the level of growth. 

Esports viewership
Esports viewership image

“The entry of eSports into mainstream media is significant because it builds a place for the players, and for the space to grow more and more,” said Naman Mathur aka Mortal. 

So far, esports events have been telecasted live on different streaming platforms like Youtube, Sony Liv & Hotstar.  In the upcoming BGMI series players will be competing for whopping prize money of Rs 1.5 crore. 

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Last year, Nodwin gaming tied up with PVR cinema halls to live stream esports events across theatres-  Gurugram, Hyderabad, Indore and Mumbai. 

“Think of this as the IPL of e-Sports in India. Think of theatres as the venues, akin to stadiums, for games to be played,” Kamal Gianchandani, chief of strategy at PVR. 

Multiple chain INOX, has also partnered with Esports Federation of India in February to telecast Road to Asian Games and these events are the hallmark of selection of Indian contingent who will be representing India in the upcoming Asian Games after the committee recongnized Esports as a medal event in marquee events. 

“This will bring eSports into the mainstream and give it the credibility, legitimacy and fandom mostly associated with traditional sports. People can enjoy eSports through a television set and DTH service, very much like cricket or football,” said Akshat Rathee, NODWIN Gaming’s managing director and co-founder.

Also Read:   BGMI Master Series is all set to touch new height in Esports ecosystem

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