The trend continues where established business giants are tying up with Esports companies to spread the awareness among people towards the fastest gaming ecosystem existing in the modern arena.
Taking about the recent development, Italian high-end luxury fashion house Gucci announces their partnership with Esports organizers FACEIT to launch a gaming academy under the name of former organisation which will be termed as “Gucci Gaming Academy”.
We are teaming up with @gucci to launch the Gucci Gaming Academy, a new programme designed to support the development of up-and-coming gaming talents and help accelerate their career path.https://t.co/XUBFURLfP7
Welcome to the Gucci Gaming Academy – a 🧵 pic.twitter.com/tj3NFftWXy
— FACEIT (@FACEIT) May 22, 2022
In order to bring this in reality a development programme has been designed to enhance skills of a player through dedicated coaching sessions and teamwork activities.
The academy will focus on physical and mental aspect of any player where they will be taught about handling pressure which piles up on professional gamer due to in game performance and online scrutiny.
“Gucci is at the forefront of the luxury industry’s foray into the world of gaming and as part of our mission to build meaningful relationships with communities in a genuinely authentic way.
“We are dedicated to supporting the up-and-coming generations of players to help manage the challenges they may face as a result of participating in esports.” Nicolas Oudinot EVP of New Business and CEO of Gucci commented.
The academy will first kickstart from four CS:GO Professional Players who are already participating in the FACEIT Pro League(FPL) and they will be adding more members soon.
They will be selecting more players not just on the basis of their performance but interviews will be conducted to analyse personal values and soft skills of those gamers.
The players who will be selected in the interview will be staying in the academy for one year and then they will be ultimately signed for the team.
Christopher Alesund and Stephanie Harvey will be the mentors for the academy players, having one to one sessions with each players separately.
As part of the programme, Gucci and FACEIT will work closely with World Health Organisation(WHO) to support players and ensuring the physical and mental well-being of professional should be taken into consideration.
”The Academy will offer a clear path to pro structure connecting the dots between the FACEIT Pro League, education and well-being. The physical and mental demands on players looking to compete at a professional level are high.
“Supporting and empowering young esports talent is at the core of FACEIT’s values and through our shared vision with Gucci, we hope the Academy helps equip the role models of tomorrow.” Said Michele Attisani, Co-Founder and CBO Faceit added.