In a recent development, Indian multinational Education technology company Byju’s have signed Argentinian and Paris Saint-Germain forward Lionel Messi to promote their new initiative “Education for All”. The Edtech kingpin rose into prominence in the last 7-8 years and they are also the title sponsors for Indian cricket team’s jersey.
The 7-time Ballon D’or winner has reportedly agreed to promote the equitable education on a global scale just weeks before the 2022 FIFA World cup starts. It is a great move by the India based education company as Messi is perhaps the most famous and spoke about Footballers of this generation.
The footballing sensation has 371 Million followers on Instagram and his reach is impeccable. The PSG star will definitely help Byju’s in strengthening their global footprint. Moreover, earlier this year in March, the Educational firm became one of the sponsors of FIFA World Cup 2022 in Qatar, which is another major achievement and another way to increase their reach.
It is a matter of pride for us to represent India on such a prestigious global stage and champion the integration of Education and Sports. – said Byju’s CEO Byju Raveendran
Meanwhile the chief commercial officer of FIFA Kay Madati expressed his feelings on their association with Byju’s saying they are delighted to partner with a company which is engaging communities and empowering young people.
Football is played by more than 150 nations and there are approximately 3.5 billion following of the beautiful game. After sponsoring team India’s jersey, Byju’s are all set to grab a hold of Football. Byju’s co-founder Divya Gokulnath shared her thoughts on their association with Lionel Messi.
“We are honoured and excited to collaborate with Lionel Messi as our global ambassador. He rose from the grassroots to become one of the most successful sports persons ever. That is the kind of opportunity that BYJU’S Education For All (EFA) wants to create for the nearly 5.5 million children it currently empowers. No one represents the power of enhancing human potential more than Lionel Messi.
It is not really surprising that the greatest player of all time is also the greatest learner of all time. I am sure this partnership will inspire millions of people around the world to dream bigger and learn better.