BCCI Media Rights Auction Showdown: Disney, Sony, and Viacom 18 Poised for Intense Battle

BCCI Media Rights Auction Showdown: Disney, Sony, and Viacom 18 Poised for Intense Battle

Preparations for the forthcoming World Cup in October are underway by the Board of Control for Cricket in India (BCCI), while concurrently, they have extended invitations for the submission of technical bids concerning BCCI Media Auction Rights. According to reports from various media sources, it has been revealed that three major conglomerates – Disney, Sony, and Vicom 18 – are vying for the media rights. Notably, companies such as Fan Code, Zee, Amazon, and Google, initially interested, have withdrawn from contention.

The competition for these rights promises to be a formidable one, given the stature of these corporate giants. The eventual winner remains uncertain, and time will be the ultimate judge in determining who secures these rights. The significance of this acquisition cannot be understated, particularly in light of this being a World Cup year; hence, clinching these rights would be a significant coup.

In an intriguing clash, India and Pakistan are scheduled to face off on September 2, 2023, in Sri Lanka, with another showdown set for November 14, 2023, as part of the World Cup tournament. Providing an overview of India’s roster for the Asia Cup 2023: The team is led by Rohit Sharma, with players like Shubman Gill, Virat Kohli, Shreyas Iyer, Suryakumar Yadav, Tilak Varma, KL Rahul, Ishan Kishan, and vice-captain Hardik Pandya in the lineup. The team’s bowling strength is reflected in the inclusion of Ravindra Jadeja, Shardul Thakur, Axar Patel, Kuldeep Yadav, Jasprit Bumrah, Mohd. Shami, Mohd. Siraj, and Prasidh Krishna. Sanju Samson stands as the designated traveling stand-by player.

Amidst the fervor of the media rights contest and the impending cricket battles, the cricketing world anticipates an exhilarating spectacle as these influential companies vie for the opportunity to broadcast the sport’s most prestigious event to a global audience.

India is currently preparing for Asia Cup challenge where young and experience players will be eagerly looking to do wonders in the marquee event especially the game against Pakistan in a nail bitter contest.