World Esports Update: Guild Esports enters into partnership with Razer

You know what’s best about Esports it has shattered all the barriers and gradually industries based on different domains are eagerly joining hands with Esports teams as they know what is the future we are heading into and everyone would agree on the same page that future belongs to Esports, Metaverse and NFT.

Taking about the recent development in the field of Esports, British Esports organisation “Guild Esports” has recently entered in a 2 year partnership with gaming equipment manufacturer Razer.

A throne built for gamers, by gamers.

Today, we welcome @Razer as our Official Gaming Chair Partner. #GuildGang x #TeamRazer pic.twitter.com/BUox6G1ynU

— GUILD (@guildesports) March 17, 2022

Based on their agreement, Razer will be official gaming chair partner for Guild Esports  for next 2 years. The total amount at which the agreement is signed between these two is still not known but if reports are to believed Razer have paid 80 percent amount of deal in cash.

The deal will offer Razer work around Marketing rights and digital exposure around Guild Esports headquarter located around London’s Shoreditch later this year along with getting access of digital content around  professional players and content creators of Guild Esports. 

Both these organisation will be working hard to spread the video games in diverse communities and provide high quality entertainment for players.

Kal Hourd, Chief Executive of Guild Esports, said  “We’re delighted to be partnering with Razer, a leading brand that has built a global audience and has been a staple in the esports community for many years. With a shared vision of growth and providing value to our community, we very much look forward to our partnership with Razer.

“This is the fifth brand to sign with Guild, and this demonstrates the quality of partners we continue to attract because of our fan-focussed strategy, team performances and relationship with a fast-growing, young, and passionate audience.”

“Guild has established a strong presence in the esports world with great teams and a distinctive audience. Together, we are going all out in ensuring fun-packed and memorable experiences to gamers and esports followers alike.

“With our ergonomic chairs, we’ve literally got Guild’s back in achieving greater success, as well as further strengthening our brand among Guild’s growing international fanbase.” Director of Razor, Flo Gutierrez said.

Esports popularity would reach to next level after more advancement in the field of NFT and Metaverse would appear in years to come and we would see more Esports tournaments conducted in Metaverse world.