Why Future of online gaming is in “Metaverse” ?

Gaming in India is the new coolest thing where many ardent gamers are coming up the ranks with different avenues opening up in the gaming ecosystem which clearly means that future in India related to Esports looks bright.

Recently a panel discussion was held in a media outlets where panellist including the likes of Anirudh Pandita, Founder of Loco games, Michael Heina who is serving as the director of International sector and Jacob Shrader who is working as General Manager of Esports at ZenSports and others discussed on wide variety of topics related to Esports.

There was a topic which popped up in discussion related to Metaverse and Online gaming and everyone agreed that future of Esports lies in Metaverse.

“Something that has been really keeping me occupied is creating various experiences on the Metaverse, and getting our brands onboard. Like, India’s first virtual wedding was completely conceptualized by us, and we got Coca-Cola, ITC and a bunch of other brands to be part of it,” Ruparel noted.

Howard who was part of discussion where he talked about the role of AR, MR and XR(extended reality) in promoting esports.

“There is still a stigma against video games, and then by extension eSports. People don’t believe that you can be a sports athlete if you’re sitting in your chair playing on a console or computer or mobile. And so, what XR creates is the ability to have this full-body motion, full interaction that you associate with traditional sports. In that way, you are having more activity and so it’s seen as more acceptable. But then you also extend the amount of engagement opportunities. Extended reality means not only can you have eSports from your home, but you can have it at a restaurant or a stadium.”

“It basically provides players the ability to tangibly own their assets in games. And because the blockchain is extendable and never sleeps, those assets are much more liquid than assets in video games have ever been before.”

However, because these blockchain games are pretty new, there’s only a select few of them that have taken off. “I would say a year and a half ago that was a really big deal and really hard for people to get into blockchain gaming. What we’ve seen over the last year is card renting, asset renting and the ability for users who have the assets to invest in them to rent to other users. That’s huge. And that’s what’s going to help push blockchain gaming to the masses,” Shrader said on importance of Blockchain and Defi will play in the development of gaming in India.

One of the other panellist talked about the example of a company in Germany which was based on the business of frozen food and they used advertisement on their stores related to GTA gaming and the interesting result which came out was that the sales of these stores increased five times before and it was a unique way to attract customers.

In short the panellist wanted to add that no matter a brand is associated with Esports or not a perfect strategy needs to be inculcated to promote their product.

“Our data has found that if brands find a way to non-intrusively bring themselves into a game that is the best way to sell something, because it’s not perceived as advertisement, but as part of the game. In Germany, a frozen food brand, which has nothing to do with GTA, put up their branding and products in the stores in the game during Christmas time, and not only did their brand awareness jump, but their consideration rate, as in would people buy their product, went up five times higher than before.”