What is the term “Endemic Brands” when it comes to Esports?

Despite the BGMI ban, esports are incredibly popular in India and have quickly emerged as the ecosystem with the fastest growth.

Regarding the most recent development, close to 12 million people watch Esports events, with the majority of viewers coming from Tier 2 and Tier 3 cities.

Based on the fan base that the Esports ecosystem has amassed in a short period of time, many brands are getting involved.

Most of you are probably unaware that there are two types of sponsorship in esports: endemic and non-endemic.

Let’s discuss the term “endemic brands” because we will discuss non-endemic brands in a separate article. To begin, let’s define what this term means in terms of the companies that are associated with esports, such as Cybeart, a maker of gaming chairs, and Logitech, a manufacturer of gaming accessories.

The fact that the craze that traditional athletes experience is similar in Esports is one of the additional reasons why Brands are investing heavily in the Indian Esports ecosystem.

Brands that collaborate with well-known Esports athletes automatically increase their sales since the audience connects with the athlete on a personal level.

The aspirational value that the majority of Esports players create is quite high because of their devoted fan bases and passionate communities, which engage in everything that the well-known athletes do.

Also Read: Why Racism in Esports is disturbing the image of this popular gaming ecosystem?