World Cup 2023 is only a few months away, and for its promotion, a new ad campaign has been started by the Thumbs up. This ad has given the designation of an expert to the fans. It understands the questions that are going through the mind of the fans, who desperately want their team to win. Thumps is going to have one of the main responsibilities to make the promotion. That is they are the official partner of the ICC. Through this ad, they are trying to connect with the questions that are going to persist in the mind of every fan. This is certainly a great chance for the Thums Up to create a space in the heart of the fans.
Also read: Global T20 Canada 2023: Two Games Left in League Stage, Qualifying Teams Yet to be Decided
The objective of the ad by Thums Up
The main objective of this ad is to promote the World Cup, and at the same time to connect with the fans. This is certainly going to help the Thums to promote their brand. Due to the fact that India is hosting the World Cup, Thums Up is asking fans to predict the winner. To participate in making the prediction, the fans only need to buy the drink and scan the code behind the bottle. Once the scan is done, then they can vote for their favorite team. However, most people already know that India is going to get the highest number of votes.
The participants can even get a chance to watch the game live. This ad mainly features Harsha Bhogle. He is the one who is able to connect with the fan’s feelings, and at the same time connects with the audience too.
This ad shows the confusion that is going on in the mind of every Indian fan, whether India is going to win this World Cup or not. So, to fix the confusion, Thums Up urges the fans to participate in it.
