Esports in India is peaking at the right time and many video gaming fans in the country is excited to witness the surge in the medal tally in reference to upcoming Asian Games which is scheduled in Hangzhou later this year.
Esports Federation of India have already started their preparation ahead of marquee event and they have named this programme as “Road to Asian Games” in partnership with cinema chain owner “INOX Leisure“.
It is a proud moment to witness this unique partnership between @esfindia and @inoxmovies to bring about a change in esports and prepare the contestants for the Asian Games. It is time to #GameOnIndia 🎮🇮🇳 https://t.co/mrkDCaRWPT pic.twitter.com/pkCOrMqNqv
— Siddharth Jain (@JainSiddharth_) March 1, 2022
The Mumbai based cinema oriented company will help ESFI to train Indian athletes ahead of marquee event along with promoting the esports in the country to generate the excitement among ardent fans as the sport marks its debut as a medal event in upcoming Asian Games.
INOX is all set to provide a massive platform for 🇮🇳's young #esports champions with its collaboration with @esfindia.⭐#GameOnIndia, because we are ready to shine in the global gaming arena.🎮#INOX #ESFI #Gaming #EGamers #ESports pic.twitter.com/wW924Bpr57
— INOX Leisure Ltd. (@INOXMovies) February 28, 2022
The initiatives launched by ESFI in partnership with INOX will run till April 10th which is supposed to be the last date of the qualifiers for different teams.
“With the introduction of esports as a medal event in the 2022 Asian Games and demonstrative event at the Commonwealth Games in Birmingham in the latter half of the year, it is overwhelming to see how corporates are now coming forward and supporting esports, which was a rarity until a few years back,” said Indian esports athlete Tirth Mehta during an event announcing the partnership.
“As a player, such backing gives us a sense of assurance that the ecosystem will continue strengthening.
“I believe every sport needs to have good training facilities, awareness, popularity, and support to make it prosper, and ESFI’s partnership with INOX is a progressive step towards a brighter future and such backing gives us an assurance that our esports community is in safe hands.
“I am also confident that such partnerships will happen in the future too.
“I hope this partnership will inspire many esports athletes who have been working hard to represent India and win medals for the country.”
The online training to Indian players will be provided by coaches from International Esports Federation and Asian Electronic Federation.
This is not the first time INOX leisure has supported sports as their association with Indian Olympic Association goes long back.
Their next aim is to bring Esports in the mainstream which involves using their cinema halls as venues of the tournaments, streaming of live events and will be serving as the talent scouting platform for future marquee events.
“We are thrilled to bring the action of esports to the cinemas of INOX in collaboration with ESFI who has been working relentlessly to grow Indian esports and together make it a mainstream sporting activity in India,” said INOX Leisure chief executive Alok Tandon.
“Our cinemas are present at highly urbane and youth-centric locations servicing the entertainment needs of a predominantly young population in an unmatched ambience equipped with advanced cinema technology.
“We believe, this advantage, coupled with all our marketing capabilities, will help us popularise esports at a much faster pace in our country.
“With esports gaining global significance, there cannot be a better time for us to fulfil this responsibility.”