World Athletics on Tuesday published its four-year strategic plan, designed to harness the maximum potential of an athlete to drive growth in the sport and create a healthier and fitter world.
In the recent meetings, World Athletics and its 214 member federation discussed the direction athletes will take over the next four years and the short term challenges and opportunities the sport has especially when the emerging from the phase of lockdown.
World Athletics President Sebastian Coe said that,
“ A huge amount of work has been put into developing our four-year Strategic plan, led by our CEO Jon Ridgeon and with input and involvement from all at HQ, our Executive Board, our Area Presidents, Commission Chairs and Commissions”.
He further added that,
“This is an exceptional body of work that brings together all the great things we do as a global sports body with a laser-sharp focus on doing it better, and includes some innovative and creative ideas to drive growth in our sport. It is the same roadmap that our sports need to bring all stakeholders with a single vision, mission, and clear priorities”.
The main mission of this plan is to grow the sport and make it relevant to people’s lives and the lives of their communities.
The other mission is to inspire by creating global appeal and accessible competitions, events, and activities so our talented athletes can inspire and motivate others in the world.