Indian Super League’s Groundbreaking Move: Tenders Floated for Media Rights, Encompassing India’s Home Matches

Touted as one of the biggest football tournaments in the country, the Indian Super League (ISL) has become a crucial platform for nurturing budding talents and propelling them towards success at the national level. In a significant development, the ISL has taken a historic step by floating an invitation for media rights tender, encompassing all of India’s home matches in the upcoming seasons. Managed by US-based media agency Octagon, this tender will also include three FIFA 2026 World Cup Qualifiers scheduled for November. The move is expected to foster the growth of Indian football while providing fair opportunities for players and broadcasters.

1. Historic Media Rights Tender by Indian Super League For the first time in its history, the Indian Super League has opened an invitation for media rights tender that will cover all of India’s home matches in the upcoming seasons. Overseen by Octagon, a reputable media agency, the tender will also encompass three crucial FIFA 2026 World Cup Qualifiers scheduled for November.
2. Football Sports Development Limited’s (FSDL) Role As the marketing partners of All India Football Federation, Football Sports Development Limited (FSDL) owns the Indian Super League. Their involvement in the tender process ensures a fair and transparent opportunity for players and broadcasters, aiming to elevate the stature of Indian football on the global stage.
3. ISL’s Broadcasting History and Key Stakeholders Since its inception in 2014, the Indian Super League has been broadcasted by Star Sports in various languages, garnering a wide and diverse viewership. Currently, the league enjoys the support of Reliance Industries (65%) and Disney Star (35%), who have joined forces to contribute to the league’s initiatives and growth.

Conclusion:

With the upcoming editions of the Indian Super League set to kick off in the last week of September, the anticipation for thrilling football action is at an all-time high. The league’s decision to float the media rights tender for home matches is a landmark moment in Indian football, as it opens doors to global media players and promises to propel the sport to new heights. As the nation eagerly awaits the football extravaganza, the future looks bright for both the ISL and Indian football.