Esports and Broadcasting Rights: Negotiations and Media Partnerships

Esports and broadcasting rights are two of the fastest-growing industries in the world. As esports continues to gain popularity, broadcasters are looking to get involved, and esports organizations are looking to capitalize on this interest. This has led to a number of negotiations and media partnerships between esports organizations and broadcasters.

There are a number of factors that need to be considered when negotiating esports broadcasting rights. These include:

  • The value of the rights: The value of esports broadcasting rights will vary depending on a number of factors, including the popularity of the game, the size of the audience, and the reach of the broadcaster.
  • The duration of the rights: The duration of the rights will also vary depending on the specific agreement. Some broadcasters may only want to acquire the rights for a single event, while others may want to acquire the rights for multiple events or even an entire season.
  • The exclusivity of the rights: The exclusivity of the rights is another important factor to consider. Some broadcasters may want exclusive rights to broadcast an event, while others may be willing to share the rights with other broadcasters.
  • The marketing and promotion of the event: The broadcaster will also be responsible for marketing and promoting the event. This includes creating advertising campaigns, promoting the event on social media, and generating excitement among viewers.

Esports organizations and broadcasters have entered into a number of media partnerships in recent years. These partnerships have helped to grow the esports industry and increase the visibility of esports events. Some of the most notable media partnerships include:

  • Riot Games and Turner Broadcasting: Riot Games, the developer of the popular game League of Legends, partnered with Turner Broadcasting in 2016 to create the League of Legends Championship Series (LCS). The LCS is a professional League of Legends league that is broadcast on TBS, TNT, and other Turner networks.
  • Activision Blizzard and ESPN: Activision Blizzard, the developer of the popular game Call of Duty, partnered with ESPN in 2017 to create the Overwatch League (OWL). The OWL is a professional Overwatch league that is broadcast on ESPN and other Disney networks.
  • Valve and Twitch: Valve, the developer of the popular game Dota 2, partnered with Twitch in 2011 to create the Dota 2 International. The Dota 2 International is an annual Dota 2 tournament that is broadcast on Twitch.

These are just a few examples of the many media partnerships that have been formed between esports organizations and broadcasters. These partnerships have helped to grow the esports industry and increase the visibility of esports events. As esports continues to grow in popularity, we can expect to see even more media partnerships being formed in the future.