India’s largest public broadcasting company Prasar Bharti has written a letter to the Board of Control for Cricket in India (BCCI) seeking permission for live broadcast commentary on Friday. The information came to light when All India Radio Sports took to Twitter to inform about the letter sent to BCCI by Prasar Bharti requesting rights for live commentary.
“Prasar Bharati has sent a letter to BCCI requesting for the commentary rights for All India Radio for the international & major domestic matches being played in India. Reply from the BCCI is awaited.”
The news was further confirmed when Doordarshan sports Twitter handle retweeted the quote mentioning the same. “Prasar Bharati has sent a letter to BCCI requesting for the commentary rights for All India Radio for the international & major domestic matches being played in India. Reply from the BCCI is awaited.”
The broadcasting agency has not received any response from the BCCI. Sports are enjoyed by fans from all corners of the country and in the midst of major events like IPL, the live commentary will largely enable people to enjoy sports who do not have access to Television or visual mediums.
India is a country of millions of sports lovers coming from different regions having access to different mediums for enjoying cricket. Initially, when television did not exist, people enjoyed cricket on the radio via audio commentary. Even today, in a few regions that do not have access to visual mediums, they prefer listening to audio commentaries. Prasar Bharti is again going to make it possible.
If the Board of Control Cricket for India responds positively to the letter sent by India’s largest broadcasting company, Prasar Bharti, and grants permission for live commentary, it will make the sport more accessible to more people across the nation.