Addressing the media in an Executive Tele-Press Conference, the Cricket South Africa (CSA) illustrated its four-point strategy to counteract the COVID-19 pandemic which has taken the world by storm wreaking havoc.
In the Tele-Press Conference which also featured CSA’s Interim Director of Cricket, Graeme Smith, the Acting Chief Executive of CSA, Dr. Jacques Faul said that they prioritized public health and safety above everything else and put forward the four strategies.
He said, “We have a four-way strategy in terms of the Coronavirus and the first one is to make sure everybody is safe.
“I think we saw that implemented even before the lockdown (when the season was effectively ended by a 60-day termination of cricket).
“The second one is to use the voices of our stars to send out a coordinated message and we’ve seen that so far with some of our campaigns.
“The third one is to stay in contact with all our stakeholders so we can work out how they have been affected by the current situation and how it has affected us. We’ve been in touch with them and both parties have been engaging each other and we still are and will be in the coming weeks.
“And the fourth one relates to planning. To see how COVID-19 has impacted on us and how it will impact our finances. The world will never be the same again after this”, he added.
The pandemic has immensely impacted the sports industry adversely with major sports events resulting in cancellation or suspension.
Since its emergence in December 2019 in Wuhan, China, the coronavirus has infected over 644,913 people and claimed about 43,269 lives worldwide.
