As the WTC Final is set to begin on June 7th. Both teams, India and Australia, have set out to fight with each other and win the WTC Final in 2023. Now a story has emerged that the BCCI has failed to find sponsorship for jerseys ahead of the WTC Final.
At the training facility, Rohit Sharma and company were working out. If the jersey has no sponsors, it will be remembered that there weren’t any. The Adidas logo, which is a kit sponsor, and the BCCI logo on the shirt are the only three strips that many players can find after they begin training.
One of the most unusual and alarming aspects of the current situation is: On the other hand, BCCI had anticipated releasing tenders for a while, but they were unsuccessful and did not receive my type of promotion. Although there are ongoing negotiations, little progress has been made.
According to the report, a BCCI official said it will be beneficial if the sponsor goes with a long-term partner rather than low deals. Over the last few years, the BCCI has made around 1.5 crore per ICC match and 4.6 crore for bilateral matches.
BCCI is prepared to suffer a setback, but it’s time to bounce back and win the sponsor back. Prior to the WTC final in 2023, India will play without a jersey sponsor, which is one of the rare occurrences.
Now that the Sponsorship with Byjus is finished, they are trying to locate the sponsorship, but BCCI was unsuccessful in doing so. Byjus then cancelled the sponsorship agreement. Adidas recently made history when they agreed to supply Team India with uniforms in advance of the WTC Final in 2023.
Meanwhile, Jay Shah tweeted, “I’m pleased to announce a partnership with adidas as a kit sponsor. We are committed to growing the game of cricket and could not be more excited to partner with one of the world’s leading sportswear brands. Welcome aboard”.
Hence, it will be a tough time for the Indian team, and history repeats itself. It’s a rear-end incident.