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Niko Partners data shows paying female Indian gamers spend 8.5% more on video games monthly than male counterparts

According to the recently released ‘Indian Gamer Behaviour and Market Insights’ report by Niko Partners (graphic attached), Indian gamers have started spending more on video games.
 
Please find below the key findings of the report:
  • Super hardcore gamers (those who play for 30+ hours per week) spend 2.2 times more on video games each month than casual gamers (those who play between 1 and 10 hours weekly) on average.
  • 77.3% of PC gamers reported spending more on games in Q1 2024 than the previous year — outpacing mobile and console gaming.
  • Female gamers who pay for games spend 8.5% more monthly than their male counterparts.
  • 65.4% of gamers play, watch esports, or compete in tournaments and spend 12% more on gaming than those who do not engage with esports.
  • 57.2% of India’s gamers discover new titles via streamers and influencers.
  • 57% of mobile gamers in India have played a battle royale title in the past 3 months, with BGMI and Free Fire leading the way.
  • 6 in 10 mobile game spenders surveyed have purchased a battle pass or season pass.
  • Two out of three gamers across all platforms are primarily motivated to pay when they are having fun in the game.
  • With rising disposable incomes in India’s middle class and increased smartphone penetration, especially with mobile-first esports tournaments, engagement and average revenue per user (ARPU) are expected to keep growing.

With respect to the evolving spending patterns, especially amongst female gamers and those who engage with esports, we want to explore a story opportunity for our below-mentioned gaming and Esports client who can shed more insights on the impact of these trends on the industry as a whole:
 
1. NODWIN Gaming
Spokesperson: Akshat Rathee, Co-founder and MD of NODWIN Gaming and an industry evangelist. 
 
Akshat Rathee, a serial entrepreneur and ardent gamer, has transformed his lifelong passion into a pioneering venture in esports. As the Co-founder and Managing Director of NODWIN Gaming, Akshat has steered the company into a global leadership position since its inception in 2014, shaping it into one of the world’s leading youth entertainment and esports organizations. Under his leadership, NODWIN Gaming has become a key player in new-age youth entertainment, creating immersive and engaging experiences that resonate with younger audiences.

With a vision to redefine the future of gaming and youth entertainment in India and beyond, Akshat has been instrumental in building NODWIN Gaming into a powerhouse in the global esports landscape. Now an independent subsidiary of Nazara Technologies Ltd. (BSE: NAZARA), valued at $349 million as of 2023, NODWIN holds a commanding presence in emerging markets and continues to expand its reach across South Asia, the Middle East, and Africa.


2. SuperGaming, an Indian game developer headquartered in Pune, building India’s Gaming Revolution

Spokesperson: Mr. Roby John, Co-founder and CEO of SuperGaming

SuperGaming is a Series-A-funded game developer that is building India’s Gaming Revolution with games like MaskGun, which has an 85 million-plus user base, Battle Stars, and its new Indo-Futuristic Battle Royale Indus, which has 12.5 million pre-registrations and counting and is currently in open beta. All these games are built on SuperGaming’s in-house platform, the SuperPlatform.The SuperPlatform is also used by other game publishers like Bandai Namco for the iconic PAC-MAN game on mobile.

 
3. CyberPowerPC India
Spokesperson:  Vishal Parekh, Chief Operating Officer, CyberPowerPC India. 
 
Mr Parekh brings a wealth of experience in the gaming and technology sectors, having previously held marketing leadership roles at NODWIN Gaming, Kingston, and HyperX. Parekh’s role will focus on steering CyberPowerPC India’s strategy to align with local market needs while maintaining the brand’s global standards of innovation and quality. This will bolster CyberPowerPC’s mission to deliver state-of-the-art gaming systems across India.


4. S8UL Esports & 8bit Creatives
Spokesperson: Animesh Agarwal, aka 8Bit Thug, Co-Founder of S8UL and 8Bit Creatives
 
Animesh Agarwal is the Founder and CEO of 8Bit Creatives, as well as the founder of S8UL, the country’s leading Esports and gaming content organization. S8UL serves as the parent organization of IQOO SOUL, a leading Esports organization in India. Animesh dons several hats as an entrepreneur, an ex-pro gamer, a monster energy Esports athlete, and a gaming & luxury lifestyle content creator. 
 
As a pioneer in the Indian Gaming Industry, the 28-year-old has a deep understanding of the industry and is dedicated to shaping the business of Esports in India. His Company, 8Bit Creatives is also achieving remarkable milestones in content creation and brand collaborations within the gaming sector.

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