Esports Sponsorship Activations: Creative Brand Integrations
Esports sponsorship activations are becoming increasingly creative and innovative as brands look for new ways to engage with the esports audience. Here are a few examples of creative brand integrations that have been successful in the esports space:
- Gillette and Team Liquid: Gillette partnered with Team Liquid, one of the most popular esports organizations in the world, to create a line of limited-edition esports-themed razors. The razors featured the Team Liquid logo and were sold exclusively through Team Liquid’s online store. This activation was a great way for Gillette to reach the growing esports audience and associate its brand with the excitement and energy of competitive gaming.
- BMW and ESL One Cologne: BMW partnered with ESL One Cologne, one of the largest esports tournaments in the world, to create a unique fan experience. BMW created a “Virtual Pit Lane” where fans could virtually race BMW cars and interact with professional esports players. This activation was a great way for BMW to engage with esports fans and showcase its brand in a fun and interactive way.
- Budweiser and Cloud9: Budweiser partnered with Cloud9, one of the most successful esports organizations in North America, to create a series of content and activations. Budweiser created a “Budweiser Lounge” at Cloud9’s headquarters where fans could watch esports matches and enjoy free Budweiser. The brand also created a series of videos featuring Cloud9 players and staff. This activation was a great way for Budweiser to reach the growing esports audience and associate its brand with the excitement of competitive gaming.
These are just a few examples of the many creative ways that brands are activating their sponsorships in esports. As the esports industry continues to grow, we can expect to see even more innovative and engaging brand integrations in the future.
Here are some other ideas for creative brand integrations in esports:
- Create a branded esports tournament: This is a great way for brands to reach a large audience of esports fans and showcase their brand in a competitive environment.
- Develop a branded esports content series: This could take the form of a reality show, documentary, or even a scripted series. This is a great way for brands to tell their story and connect with esports fans on a deeper level.
- Partner with an esports team or organization: This is a great way to get involved in the esports community and support the teams that fans love. Brands can sponsor teams, create branded merchandise, or even host events at team headquarters.
- Create a branded esports game: This is a great way for brands to reach a new audience of gamers and engage with them in a fun and interactive way.
The possibilities for creative brand integrations in esports are endless. By getting creative and thinking outside the box, brands can find new and innovative ways to connect with the esports audience.
