Garena, the developer of the popular battle royale game Free Fire, has announced a new lineup of brand ambassadors for its India region.
Also Read: How to Perform Finishing Moves in Free Fire
The new ambassadors include some of the biggest names in Indian sports, including:
- Mahendra Singh Dhoni, a former cricket captain of India
- Current captain of Indian football team Sunil Chhetri
- Saina Nehwal, Olympic medalist in badminton
- Leander Paes, former world No. 1 tennis player
- Rahul Chaudhari, Pro Kabaddi League champion
The appointment of these ambassadors is a significant move for Free Fire, as it demonstrates the company’s commitment to the Indian market. The game is already one of the most popular mobile games in India, and this move is likely to help it further grow its audience.
The ambassadors will be involved in a variety of activities to promote Free Fire, including social media campaigns, live events, and tournaments. They will also be featured in-game as playable characters.
Speaking about the announcement, Harold Teo, Free Fire India’s Director, said: “We are excited to announce this new lineup of brand ambassadors for Free Fire India. These athletes are all role models for young people in India, and we are confident that they will help us to further grow the game’s popularity in the country.”
The announcement of these brand ambassadors is a positive development for Free Fire India. It shows that the company is serious about its commitment to the market, and it is likely to help the game further grow its audience.
In addition to the five ambassadors mentioned above, Free Fire India has also announced that it will be partnering with the Esports Federation of India (ESFI) to promote the game in the country. This partnership will see Free Fire become the official mobile game of the ESFI, and it will also see the two organizations collaborate on a number of initiatives to grow the esports ecosystem in India.
The appointment of these brand ambassadors and the partnership with the ESFI are significant moves for Free Fire India. They demonstrate the company’s commitment to the market and its ambition to become a major player in the Indian esports scene.
