La Liga have appointed Rohit Sharma as their Indian Brand Ambassador

Star Indian batsman Rohit Sharma has been appointed as the brand ambassador of La Liga in India, as he himself announced in on Thursday while saying that it was a humbling appointment.

Although La Liga is popular in India due to the popularity of two of their biggest clubs Real Madrid and FC Barcelona, they have been trying to build a bigger brand in the cricket-loving country and thought no one better than Rohit Sharma could help them with this. As of a part of their promotions, the league has also screened a couple of El Clasicos in the country.

Rohit took to Twitter on Thursday to announce the association and said that being a football fan himself, this association will be very special to him.

Hola India/España, as you guys know, football has always held a special place in my heart so this association is so special to me. And to be named the ambassador for the La Liga is so humbling. So excited for this partnership @LaLigaEN,” Rohit tweeted.

It is quite evident from Rohit’s posts that he, much like most others in the Indian cricket team, is a big football fan. He had revealed ahead of FIFA World Cup 2018 in France that he was rooting for Spain and had also posted pictures on Instagram wearing a Spanish jersey.

India is a very important market for La Liga from a global perspective, we came here in 2017 to get a better understanding of the pulse of the nation. Over the past two years, and after several ground-breaking initiatives, it is obvious that India has a huge appetite for football. Rohit Sharma is the perfect example of this, in spite of being the most renowned face in Indian cricket right now, he is also an ardent football and La Liga fan.

In his persona on and off the field, Rohit embodies the La Liga standards and principles. We are elated to have him as La Liga’s first ever non-footballer brand ambassador and as the face of our brand in India,” Jose Antonio Cachaza, Managing Director, La Liga India said.




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