Former Indian skipper Virat Kohli has beaten the likes of Bollywood Superstar Ranveer Singh, Akshay Kumar, and former Chennai Super Kings captain MS Dhoni as the ‘India’s Most Valuable Celebrity’
Indian cricketer Virat Kohli has been top of the chart for the 5th year in a row as the most valued celebrity in India at a brand valuation of $185.7 million (Rs 1,412 crore) in 2021 even after losing the captaincy of team India. The data was released by Duff & Phelps as the Celebrity Brand Valuation Report 2021
The report gives an estimate of the most powerful/valuable celebrities in India on brand values on the basis of their product endorsement and their social media presence
Check out India’s Top 5 most valuable celebrities
1) Virat Kohli (Brand Value: USD 237.7 million)
Former Royal Challengers Bangalore captain Virat Kohli consistently tops the charts for the fifth time in a row as India’s most valuable celebrity with a brand value of $185.7 million.
Virat Kohli fronts for close to 30 brands and his annual earnings from endorsements were estimated at Rs 178.77 crore in 2021. The brands include Puma sportswear, Hero two-wheelers, MRF tyres, Audi cars, fashion platform Myntra, American Tourister luggage, Vivo smartphones, and Hyperice wellness
2) Ranveer Singh (Brand Value: USD $158.3 million)
Ranveer Singh brands include Flite, Jack & Jones, Kellogg’s, Kotak Mahindra Bank, Nutrition, Royal Stag, Siyaram, Vivo, Adidas, Bingo, Big Muscles Nutrition, Ching’s, English Premier League, Head & Shoulders, Make My Trip and National Basketball Association (NBA) Manyavar
3) Akshay Kumar (Brand Value: USD $139.6 million)
The Khiladi of Bollywood, Akshay Kumar sits at the third position this year with a brand value of $139.6 million.
Akshay Kumar brands include Cardekho, Dabur Chyawanprash, Honda, Lever Ayush, Livguard Energy, New India Conclave 2018, Policy Bazaar, Revital H, GOQI, PepsiCo India’s energy drink Sting, PC Jewelers, TAFE(Tractors and Farm Equipments)Ltd, Road Safety Awareness Campaign and Tata Motors
4) Alia Bhatt (Brand Value: USD $68.1 million)
Emerging top actress as the most valued female celebrity of India, Alia Bhatt moved up two ranks with a brand value of $68.1 million
Alia Bhatt’s brands include Blenders Pride. Alia Bhatt has been associated with brands like Garnier, Flipkart, Lay’s, Frooti, and MakeMyTrip (MMT).
5) MS Dhoni (Brand Value: USD $61.2 million)
The former captain of Chennai Super Kings, Ms. Dhoni sits in fifth place on the list of most valuable celebrities of India with a brand value of $61.2 million
Ms. Dhoni’s brands which are endorsed by MS Dhoni are Cars24, RedBus, Colgate, GoDaddy, Bharat Matrimony, Netmeds.com, WardWiz, Snickers India, Oppo, Indigo Paints, Mastercard India, LivFast, Boost, Gulf Oil India, Dream11