Paris Olympics 2024: Manu Bhaker to become new poster girl for brands after bagging two Olympic medals

Manu Bhaker has etched her name in the annals of sports history by clinching consecutive medals at a prestigious event.  This achievement was swiftly followed by another medal win in the 25-meter mixed event, where she partnered with Sarabhjot Singh Narukha. Their combined efforts and exceptional performances brought them accolades and further solidified Bhaker’s status as a prominent athlete.

The success of Manu Bhaker has not only enhanced her standing in the world of sports but also significantly increased her brand value. Neerav Tomar, the CEO of IOS MD Services and Entertainment, highlighted this growth by revealing that over 40 brands have expressed interest in collaborating with Bhaker. The rising demand for her endorsement underscores her market worth, which is now valued in crores.

Further elaborating on the endorsement opportunities, it has been disclosed that Manu Bhaker’s rate card for promotional posts ranges between 1.5 to 2 crores per post. Additionally, there are flexible brand deal options available, allowing for short-term collaborations of one month or three months. This versatility in engagement periods provides brands with the opportunity to capitalize on her popularity and influence in a tailored manner.

Bhaker’s remarkable achievements and the subsequent surge in her marketability illustrate her growing influence beyond the shooting range. Her ascent in the sports world is not only a testament to her talent and hard work but also a reflection of the increasing recognition and commercial appeal of athletes in India. As Bhaker continues to excel, her journey serves as an inspiration and a testament to the possibilities that lie ahead for dedicated athletes.

You can watch all the matches live on Sports 18 channel and the same will be streamed on Jio Cinema app.  India certainly needs to deliver and exceed the expectations of crossing 7 medals they won in 2020 Olympics.

Neeraj Chopra is expected to deliver another medal for India in the Ongoing Marquee event.

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