The most recent CIES Football Observatory Weekly Post has highlighted the top 100 football clubs worldwide with the largest followings on social networks. Among them, Kerala Blasters FC stands at the 70th position, making it the sole Indian football club to be featured on the list.

With a combined total of 6.7 million followers across Twitter (2 million), Instagram (3.4 million), and Facebook (1.3 million), Kerala Blasters holds the leading position in the realm of football-related social media presence in India. This virtual presence is comparable to that of renowned football clubs worldwide, showcasing the club’s strong bond with its fanbase.

Thank you for making Kerala Blasters FC the most-followed Indian football club on social media. In the recent CIES football observatory survey, we broke through into the list of the 100 most followed football clubs in the world.

None of this would be possible without the… pic.twitter.com/Jf02r0iwVg

— Kerala Blasters FC (@KeralaBlasters) June 22, 2023

The club’s remarkable influence on social media represents its dedication to producing captivating and innovative content that bridges the gap between the fans and the club. It signifies a profound commitment to maintaining high standards and continually exploring new avenues in the ever-important world of social media.

Being included on this list among international clubs is a great honor for Kerala Blasters, and the club acknowledges the responsibility it carries in upholding these standards. It remains committed to venturing into unexplored territories and further expanding its reach in the realm of social media.

“It is indeed a great achievement for our Club. It is a reflection of the club’s constant efforts to innovate digitally and find meaningful ways to connect and engage with our wonderful fanbase. There are ongoing efforts to further grow the Club’s brand and fan base beyond India.” – Kerala Blasters Club director Nikhil Bhardwaj said.
“In the coming years, with pre-season tours and exposure matches being planned in the Middle East and South East Asia and exciting partnerships with global brands. we are well placed to tap into the Top 50 very soon.” – Nikhil Bhardwaj concluded.