Hardik Pandya launches his own performance wear brand
Star cricketer Hardik Pandya has stepped into the world of entrepreneurship with the launch of his own performance wear brand. Partnering with FanCode Shop, the online merchandise store of Dream Sports-owned FanCode, Pandya is launching a clothing line and his very own brand identity.
This venture sees FanCode Shop take responsibility for the design, manufacturing, and marketing of the merchandise under the “Hardik Pandya” brand name. The collaboration involves a revenue-sharing agreement, meaning both parties benefit from the success of the clothing line.
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For fans looking to get their hands on some Hardik Pandya merchandise, the initial collection offers a variety of options. T-shirts, vests, polo shirts, shorts, and jackets will be available, catering to both casual wear and athletic needs. Prices are expected to range from ₹999 to ₹2,299, making them accessible to a wide range of audience.
This launch marks a significant shift for Pandya, who has primarily focused on endorsement deals throughout his career. Nikhil Bardia, of Rise Worldwide (Pandya’s management agency), highlighted this move as Pandya’s entry into licensing. Previously, Pandya had endorsement deals with over 20 brands, reportedly charging ₹2-3 crore per deal.
With this new venture, Pandya seems to be aiming to create a brand that reflects his personality and style. The focus on performance wear suggests that the clothing line will cater to both sports fans and those who value style and comfort during workouts.
The launch of the brand identity and clothing line is a promising first step for Hardik Pandya’s entrepreneurial journey. Whether the brand expands its product range or ventures into other areas will be interesting to see in the future. One thing’s for sure, fans now have a new way to connect with their favorite cricketer – by sporting the Hardik Pandya brand.
