The US Masters T10 League 2023 is scheduled to take place from August 18 to 27. Renowned retired cricketers such as Suresh Raina, Gautam Gambhir, Yusuf Pathan, Munaf Patel, Sreesanth, Harbhajan Singh, Shahid Afridi, Chris Gayle, and others are set to showcase their skills in the United States.
This tournament is aimed at boosting cricket’s popularity in the United States, with organizers striving to break into the American sports market. This endeavor follows the inaugural edition of Major League Cricket earlier this year and India’s recent T20Is against West Indies in Florida.
The US Masters T10 League aims to attract more cricket enthusiasts to the sport within the USA. The T10 format, which initially faced skepticism due to its brevity of 10 overs per side, has gained significant traction since its launch in 2017 in the United Arab Emirates. Esteemed players like Virender Sehwag, Alex Hales, Rilee Rossouw, and others participated in the inaugural T10 League.
The involvement of retired cricketers has played a role in enhancing the popularity of T10 cricket. This format allows these players to extend their careers, as matches last only 90 minutes, with players fielding for 45 minutes and bowlers delivering just two overs. This flexibility has attracted players from top cricketing nations.
With the participation of cricket legends, the US Masters T10 League is poised to attract high viewership. The unpredictability of T10 matches adds an extra layer of excitement, as seen in the close points table of the recently-concluded Zim-Afro T10 League.
Over the past six years, the T10 format has garnered a substantial fanbase, evident from its strong social media presence and millions of views on platforms like Instagram, YouTube, and others. In a time where bilateral Test-playing nation matches struggle for TV deals, the US Masters T10 League has secured broadcasting on Star Sports and JioCinema in India, similar to the IPL.
Fans have thoroughly enjoyed the fast-paced T10 format, and the anticipation is high that the US Masters T10 League will be a massive success among cricket enthusiasts.