Chelsea launch new 2023-24 home kit without a shirt sponsor
Chelsea have revealed their home kit for the 2023-24 season
and they have abandoned the elaborate patterns and prints of recent years
in favour of a simpler reworking of one of their most popular jerseys from the 1990s.
The slightly paler blue hue of the nostalgic new kit is directly inspired by the shirt that Chelsea wore during the 1997-98 season
A quarter-century on, the Blues have reprised the white underarm panels and yellow gold detailing on the sleeve cuffs that appeared on that classic jersey.
The 2023-24 version also bears a few modern flourishes, such as shimmering iridescent gold used for the crest and manufacturer's marque.
The cut of the shirt is a little more streamlined (unlike the baggier style favoured in the mid-90s)